The Proper Way to Use Images in HTML

Images are a powerful tool for enhancing the aesthetics and usability of a website. However, improper use of images can lead to slow-loading pages, accessibility issues, and poor user experiences. In this blog post, we’ll explore the best practices for using images in HTML to ensure they are both effective and efficient.
1. Use Semantic HTML for Images
HTML provides the <img>
tag for embedding images. Always use this tag as it is specifically designed for images and supports essential attributes like src
, alt
, and loading
.
<img src="example.jpg" alt="Description of the image">
Key Attributes:
src
: Specifies the path to the image file. Always ensure the path is correct.alt
: Provides alternative text for accessibility and SEO. This text is displayed if the image fails to load.loading
: Useloading="lazy"
to defer the loading of images until they are needed, improving page speed.
<img src="example.jpg" alt="A scenic view of the mountains" loading="lazy">
2. Optimize Image File Size
Large image files can significantly slow down your website. Use tools like TinyPNG or ImageOptim to compress images without noticeable quality loss.
File Formats:
- Use JPEG for photographs.
- Use PNG for images with transparency.
- Use WebP for modern browsers to reduce file size while maintaining quality.
<picture>
<source srcset="example.webp" type="image/webp">
<img src="example.jpg" alt="Description of the image">
</picture>
3. Specify Dimensions
Always define the width
and height
attributes for images. This prevents layout shifts and improves the user experience.
<img src="example.jpg" alt="A cat sleeping" width="600" height="400">
Alternatively, use CSS to define responsive dimensions:
img {
max-width: 100%;
height: auto;
}
4. Make Images Accessible
Accessibility is crucial for an inclusive web experience. Ensure all images have meaningful alt
text, or use alt=""
for decorative images that do not convey important information.
Example:
<img src="logo.png" alt="Company Logo">
<img src="decorative-line.png" alt="">
5. Use Responsive Images
For a better experience across devices, use responsive images. The <picture>
element and the srcset
attribute allow you to provide different image sizes for various screen resolutions.
Example:
<picture>
<source srcset="example-small.jpg" media="(max-width: 600px)">
<source srcset="example-large.jpg" media="(min-width: 601px)">
<img src="example-default.jpg" alt="A beautiful beach">
</picture>
6. Implement Image Lazy Loading
Lazy loading ensures that images are only loaded when they come into the viewport. This reduces initial page load time and improves performance, especially on image-heavy websites.
<img src="example.jpg" alt="Lazy loaded example" loading="lazy">
7. Use Descriptive File Names
Descriptive file names improve SEO and make it easier to manage assets. Avoid generic names like image1.jpg
. Instead, use names like sunset-beach.jpg
.
8. Add Captions with <figure>
To provide context, use the <figure>
and <figcaption>
elements.
<figure>
<img src="example.jpg" alt="A picturesque lake">
<figcaption>A serene lake surrounded by mountains.</figcaption>
</figure>
9. Leverage Content Delivery Networks (CDNs)
Using a CDN for image hosting can improve load times by serving images from servers closer to the user.
Popular CDNs:
- Cloudflare
- AWS CloudFront
- Imgix
10. Test Image Performance
Regularly test your website’s performance using tools like Google PageSpeed Insights or GTmetrix. These tools can identify image-related performance issues and provide actionable recommendations.
By following these best practices, you can ensure that your images enhance your website without compromising performance or accessibility. Remember, images are not just decorative elements—they’re a vital part of your content strategy.